Wednesday, May 6, 2020

Zipcar Individual Case Brief Free Essays

Zipcar Company is affected by several general environment factors including the following: Sociocultural: There is very well developed public transportation system available in the urban areas and people can easily get the mobility through public transportation. Easy access to the public transportation affects Zipcar’s business to minimize its revenues. Economic: Due to the high gas prices, it is not easy for the companies like Zipcar to compete in the market but the Zipcar can come up with hybrid cars to overcome this threat. We will write a custom essay sample on Zipcar Individual Case Brief or any similar topic only for you Order Now Technological: Zipcar has now its own application to select the cars and this application makes the process easy for the customers in selecting the right vehicle. Technology is helping the company to better facilitate its customers. Zipcar company is attractive for the new entrants and the business has enough potential to generate above average profits. Following are the most important of five forces affecting the Zipcar business: Threat of new entrants: Threat of new entrants is high for this company. There are many other companies like Enterprise car rentals can also offer car sharing services. Threat of substitute products: Zipacar is a unique business model and the threat of substitute product is low because it needs a big business setup to establish business model similar to the Zipcar. Following are the two main companies that are in the competition with the Zipcar. Enterprise rent a car: Enterprise rent a car is a big car rental business and if they start the car sharing service in the future so it will become more competitive for the Zipcar to generate above average revenue in the market. Hertz car rental service: Hertz car rental can be another direct competing firm to the Zipcar. They are second largest in terms of fleet after Enterprise. Most important of the value chain factors are discussed in the following paragraph. Marketing and sales: Are very important factors that are important for the company. This business needs some proper marketing strategy to create awareness in the minds of the target audience. This factor is superior among the both competitors. Technological development: It is important for the Zipcar is a company and the company can use new technology including smart phone applications to attract new customers. This factor is superior among both competitors. Zipcars net profit margin for 2012 was 5. 26 million as compare to Hertz profit margin of 2. 69 million. The company has a social responsibility of keeping the environment clean and Zipcar is adding environment friendly cars to its fleet to keep the environment clean. Zipcar company is aligned with the market trend and this is the major strength that is attracting more opportunities and limiting threats to the company. Due to the seasonal demand for the vehicles Zipcar experiences low return in certain months that limits the opportunities and enhances the threats. Zipcar is offering the service that is valuable and rare but it is not costly to imitate for big competitors and there are also substitutes available in the market with little modification in terms and conditions. The competitive advantage for Zipcar is temporary. Zipcar’s business level strategy is highly focused on differentiation and offering environment friendly products. Corporate level of the strategy is not that developed yet and the company is having slow growth due to the income only from one sector. The company had a merger with Flexcar in 2009 and they also made alliance with Avancar in Spain due to its cooperative strategy. Company has not given a good international strategy even though they are also working in several other nations but they still need better business model to work internationally. Overall, the company has to work on the corporate level to compete both locally and internationally. Company is pursuing its business level strategy to win the market share. Firm needs to recruit more staff because there is a strong lack of customer service in their current business model and today, the companies with strong customer service are the one who has a big market share in the businesses. Most important 7’s factors are following: System: Company has uniform working criteria everywhere they work. Staff: Company works hard to boost the motivation of their employees. Skills: By hiring the right people and continuous training procedure the company is having edge over other competitors. Q1: How the company takes care of its stakeholders as they are major part of the process to generate above average returns? Q2: What strategy does the company have to response to the hyper-competition? How to cite Zipcar Individual Case Brief, Papers

Zipcar Individual Case Brief Free Essays

Zipcar Company is affected by several general environment factors including the following: Sociocultural: There is very well developed public transportation system available in the urban areas and people can easily get the mobility through public transportation. Easy access to the public transportation affects Zipcar’s business to minimize its revenues. Economic: Due to the high gas prices, it is not easy for the companies like Zipcar to compete in the market but the Zipcar can come up with hybrid cars to overcome this threat. We will write a custom essay sample on Zipcar Individual Case Brief or any similar topic only for you Order Now Technological: Zipcar has now its own application to select the cars and this application makes the process easy for the customers in selecting the right vehicle. Technology is helping the company to better facilitate its customers. Zipcar company is attractive for the new entrants and the business has enough potential to generate above average profits. Following are the most important of five forces affecting the Zipcar business: Threat of new entrants: Threat of new entrants is high for this company. There are many other companies like Enterprise car rentals can also offer car sharing services. Threat of substitute products: Zipacar is a unique business model and the threat of substitute product is low because it needs a big business setup to establish business model similar to the Zipcar. Following are the two main companies that are in the competition with the Zipcar. Enterprise rent a car: Enterprise rent a car is a big car rental business and if they start the car sharing service in the future so it will become more competitive for the Zipcar to generate above average revenue in the market. Hertz car rental service: Hertz car rental can be another direct competing firm to the Zipcar. They are second largest in terms of fleet after Enterprise. Most important of the value chain factors are discussed in the following paragraph. Marketing and sales: Are very important factors that are important for the company. This business needs some proper marketing strategy to create awareness in the minds of the target audience. This factor is superior among the both competitors. Technological development: It is important for the Zipcar is a company and the company can use new technology including smart phone applications to attract new customers. This factor is superior among both competitors. Zipcars net profit margin for 2012 was 5. 26 million as compare to Hertz profit margin of 2. 69 million. The company has a social responsibility of keeping the environment clean and Zipcar is adding environment friendly cars to its fleet to keep the environment clean. Zipcar company is aligned with the market trend and this is the major strength that is attracting more opportunities and limiting threats to the company. Due to the seasonal demand for the vehicles Zipcar experiences low return in certain months that limits the opportunities and enhances the threats. Zipcar is offering the service that is valuable and rare but it is not costly to imitate for big competitors and there are also substitutes available in the market with little modification in terms and conditions. The competitive advantage for Zipcar is temporary. Zipcar’s business level strategy is highly focused on differentiation and offering environment friendly products. Corporate level of the strategy is not that developed yet and the company is having slow growth due to the income only from one sector. The company had a merger with Flexcar in 2009 and they also made alliance with Avancar in Spain due to its cooperative strategy. Company has not given a good international strategy even though they are also working in several other nations but they still need better business model to work internationally. Overall, the company has to work on the corporate level to compete both locally and internationally. Company is pursuing its business level strategy to win the market share. Firm needs to recruit more staff because there is a strong lack of customer service in their current business model and today, the companies with strong customer service are the one who has a big market share in the businesses. Most important 7’s factors are following: System: Company has uniform working criteria everywhere they work. Staff: Company works hard to boost the motivation of their employees. Skills: By hiring the right people and continuous training procedure the company is having edge over other competitors. Q1: How the company takes care of its stakeholders as they are major part of the process to generate above average returns? Q2: What strategy does the company have to response to the hyper-competition? How to cite Zipcar Individual Case Brief, Papers

Tuesday, April 28, 2020

MGA EPEKTO NG BULLYING Essays (1755 words) - Kartilya Ng Katipunan

KABANATA I ANG SULIRANIN AT KALIGIRAN NITO Ang kabanata na ito ay nglalaman ng introduksyon, layunin ng pag-aaral, kahalagahan ng pag-aaral, saklaw at limitasyon ng pag-aaral at depinisyon ng mga terminolohiya. Introduksyon Ano nga ba ang bullying? Lingid sa ating kaalaman ang bullying ay nagangahulugang pangugutya ito sa kapwa tao dahil mayroon siyang pagkakaiba sa mga taong nakapaligid sa kanya. Sa panahon na kung saan lahat ng kabataan ay tila alam ang lahat ng bagay sa mundo, hindi maiwasan ang pananakit sa mga kabataang para sa kanila ay mahina o walang alam. Ang bullying ay isang pag-uugali ng isang bata na maari niyang nakukuha sa mga kaugalian ng mga mas nakakatanda sa kanya, mga nagagap sa kanyang karanasan o di kaya sa kanyang kapaligiran. Madalas ito magsimula sa kanilang tahanan hanggang sa eskwelahan. Isang halimbawa ng pangyayaring nakakaapekto sa bata ang pagkakaroon ng magkahiwalay na magulang, dahil maaring dito magmula ang paghahanap ng attensyon ng bata sa pamamagitan ng pangungutya sa iba. Maari din naman na ito ay dahil sa pagkaligalig(istres o presyon) na likas na nararamdaman ng isang batang may pinagdadaanan sa buhay. Ang pambubully at paulit-ulit na panunukso ay isang agresibong pag-uugali na maaring magdulot ng negatibong epekto sa tanong dumaranas nito. Ito ay nagdudulot ng depresyon na nagiging sanhi ng kawalan ng interes na magpatuloy sa pag-aaral, pagkawalan ng tiwala sa sarili o mas Malala, maging sanhi ng pagpapakamatay. Nakakasira ito sa kagalingan at pagunlad ng isang batang may ganitong asal lalo na sa mga batang biktima nito. Layunin ng Pag-aaral Ang pananaliksik na ito at isinagawa upang malaman ang mga epekto ng bullying sa pag-aaral at pag-uugali ng mga mag-aaral sa Cavite State University. Nais malaman ng pag-aaral na ito ang sagot sa mga katanungang: Ano ang bullying? Bakit may mga nabubully? Anu-ano ang mga bagay na nakakaapekto kapag nabubully? Kahalagahan ng Pag-aaral Ang pag-aaral na ito ay makakatulong sa mga : Mga Mag-aaral , upang kanilang malaman na malaki ang epekto ng pambubully sa kapwa nila mag-aaral. Hindi lamang sa pisikal kundi sa emosyonal na nararamdaman. Mga Magulang , upang kanilang malaman ang mga maari nilang gawin upang makatulong maiwasan ang pagka-depres ng kanilang mga anak at makatulong na mapataas ang tiwala ng kanilang anak sa sarili. Mga Guro, upang malaman nila ang maari nilang gawin lalo na kung ang nagyaring pambubully ay naganap sa loob ng kanilang silid aralan. Tagapangasiwa ng Paaralan, ang resulta o kinalabasan ng pag-aaral na ito ay makapagbibigay ng dahilan upang makatulong sa pagpapatupad ng mga programa, proyekto, mga gawain at ibapang hakbang upang makatulong sa mga mag-aaral na mapaunlad ang kanilang persepsyon o pananaw tungkol sa paksang ito. Sa mga Mananaliksik sa Hinaharap, ang pananaliksik na ito ay magsisilbing gabay upang sila ay makakuha ng karagdagang kaalaman at kaugnay na literature. Saklaw at Limitasyon ng Pag-aaral Ang pananaliksik na ito ay nakatuon sa paglalahad ng mga epekto ng bullying sa pag-aaral at pag-uugali ng mga magaaral sa Cavite State U niversity . Nalimitahan ang pag-aral na ito sa mga estudyante ng Cavite State University sa C armona Campus, limampung mag-aaral (50) mula sa ika-unang taon sa kolehiyo. Depinisyon ng mga Terminolohiya Upang mas madali at ganap ang pagkakaintindi ng mga mambabasa, minarapat naming bigyang ng depinisyon ang mga sumusunod na terminolohiya batay sa kung paano ginamit ang bawat isa sa pamanahong - papel na ito: Bullying pangungutya at pananakit ng isang tao sa kanyang biktima pisikal at emosyonal. Cavite State University paaralan kung saan nakatuon ang pag-aaral na ito. Child-friendly lugar na kung saan mabuti para sa mga bata dahil naituturing na ligtas makihalobilo ang mga bata. Developmental stage estado ng buhay na kung saan, nadedevelop ang ugali at pakikitungo ng isang tao. Maaring sa mabuting paraan at maling paraan, para sa pananaliksik na ito, ang bullying ay maituturing na developmental stage. Pag-aaral ( pananaliksik) ginamit na terminolohiya na katumbas ng salitang research. Pag-aaral pagnanais na matuto ng mga bagay pang akademiko sa isang paaralan. Kabanata II Mga Kaugnay na Literatura Sa artikulo na mababasa sa pahayagan ng Balita.net, isang website na nag-ulat na ang isang bata ay namatay dahil sa pangbu-bully ng mga kamag-aral. Ayon dito, napikon umano ang siyam(9) na taong gulang na bata matapos itong asarin ng

Friday, March 20, 2020

Free Essays on Picaso

I INTRODUCTION Picasso, Pablo Ruiz y (1881-1973), Spanish painter and sculptor, generally considered the greatest artist of the 20th century. He was unique as an inventor of forms, as an innovator of styles and techniques, as a master of various media, and as one of the most prolific artists in history. He created more than 20,000 works. II TRAINING AND EARLY WORK Born in Mlaga on October 25, 1881, Picasso was the son of Josà © Ruiz Blasco, an art teacher, and Marà ­a Picasso y Lopez. Until 1898 he always used his father's name, Ruiz, and his mother's maiden name, Picasso, to sign his pictures. After about 1901 he dropped "Ruiz" and used his mother's maiden name to sign his pictures. Picasso's genius manifested itself early: at the age of 10 he made his first paintings, and at 15 he performed brilliantly on the entrance examinations to Barcelona's School of Fine Arts. His large academic canvas Science and Charity (1897, Picasso Museum, Barcelona), depicting a doctor, a nun, and a child at a sick woman's bedside, won a gold medal. III BLUE PERIOD Between 1900 and 1902, Picasso made three trips to Paris, finally settling there in 1904. He found the city's bohemian street life fascinating, and his pictures of people in dance halls and cafà ©s show how he assimilated the postimpressionism of the French painter Paul Gauguin and the symbolist painters called the Nabis. The themes of the French painters Edgar Degas and Henri de Toulouse-Lautrec, as well as the style of the latter, exerted the strongest influence. Picasso's Blue Room (1901, Phillips Collection, Washington, D.C.) reflects the work of both these painters and, at the same time, shows his evolution toward the Blue Period, so called because various shades of blue dominated his work for the next few years. Expressing human misery, the paintings portray blind figures, beggars, alcoholics, and prostitutes, their somewhat elongated bodies reminiscent of... Free Essays on Picaso Free Essays on Picaso I INTRODUCTION Picasso, Pablo Ruiz y (1881-1973), Spanish painter and sculptor, generally considered the greatest artist of the 20th century. He was unique as an inventor of forms, as an innovator of styles and techniques, as a master of various media, and as one of the most prolific artists in history. He created more than 20,000 works. II TRAINING AND EARLY WORK Born in Mlaga on October 25, 1881, Picasso was the son of Josà © Ruiz Blasco, an art teacher, and Marà ­a Picasso y Lopez. Until 1898 he always used his father's name, Ruiz, and his mother's maiden name, Picasso, to sign his pictures. After about 1901 he dropped "Ruiz" and used his mother's maiden name to sign his pictures. Picasso's genius manifested itself early: at the age of 10 he made his first paintings, and at 15 he performed brilliantly on the entrance examinations to Barcelona's School of Fine Arts. His large academic canvas Science and Charity (1897, Picasso Museum, Barcelona), depicting a doctor, a nun, and a child at a sick woman's bedside, won a gold medal. III BLUE PERIOD Between 1900 and 1902, Picasso made three trips to Paris, finally settling there in 1904. He found the city's bohemian street life fascinating, and his pictures of people in dance halls and cafà ©s show how he assimilated the postimpressionism of the French painter Paul Gauguin and the symbolist painters called the Nabis. The themes of the French painters Edgar Degas and Henri de Toulouse-Lautrec, as well as the style of the latter, exerted the strongest influence. Picasso's Blue Room (1901, Phillips Collection, Washington, D.C.) reflects the work of both these painters and, at the same time, shows his evolution toward the Blue Period, so called because various shades of blue dominated his work for the next few years. Expressing human misery, the paintings portray blind figures, beggars, alcoholics, and prostitutes, their somewhat elongated bodies reminiscent of...

Tuesday, March 3, 2020

Apple Inc. Secrets Revealed

Apple Inc. Secrets Revealed Apple sparked the personal computer revolution in the 1970s by introducing Apple II and reinvented the personal computer in the 80s with the Macintosh. Apple Inc. is committed to bringing the best computing experience to creative professional, students, educators, and customers around the globe through innovative software, hardware, and Internet offerings APPLE INC. CASE STUDY Apple Inc. has survived in a competitive and dynamic market to become one of the leading companies in the electronics industry. This case study reflects on some aspects of the company including history, products, competitors, innovation strategy, business strategy, and strategic management. The study will then examine the key success factor of the company and conduct a SWOT analysis. History and Background Apple is an American company founded by Steve Wozniak, Ronald Wayne, and Steve Jobs in April 1976. Initially, the company was primarily involved in developing and selling personal computers. The company was then incorporated as Apple Computer, Inc. in January 1977 and renamed to Apple Inc. in January 2007. The current owners of Apple Inc. are the major shareholders such as Tim Cook, Arthur Levinson, Craig Federighi, Albert Gore Junior, Bruce Sewell, and institutional shareholders such as The Vanguard Group. Over the last six years, Apples income has been consistently on the rise. In the year 2015, the company made $53.4 billion annual profits, the highest in the companys history. It is not clear from Apple Companys Website what the mission statement of the company is. However, Steve Jobs mission statement for the company in the 1980s was: To make a contribution to the world by developing tools for the mind that bring progress to humankind. A relatively new mission statement for the company states: Apple sparked the personal computer revolution in the 1970s by introducing Apple II and reinvented the personal computer in the 80s with the Macintosh. Apple Inc. is committed to bringing the best computing experience to creative professional, students, educators, and customers around the globe through innovative software, hardware, and Internet offerings. For high-quality custom essay writing services, sign up and order paper online You could be asking yourself what exactly the company produces. Apple Inc. has come a long way and is now a world leader in the electronics industry. The business has developed several products and services and has over 375 retail shops worldwide. The company is popular for its hardware products such as the Mac line of computers, the iPhone Smartphone, the Apple iWatch, the iPad tablet computer, and the iPod media player among others. Apple Inc. is also known for its software products such as iOS and OS X operating systems. Apple Innovation Strategy To Apple Inc. innovation is more of a culture than a process. Apple has produced innovative products that have propelled it to the pinnacle of the information technology and electronics industries. However, the company does not just focus on developing beautiful and innovative products; they also have a very innovative business model. For instance, it is apparent that the success of iPod and iPhone can be attributed to the fact that these products were matched with iTunes and App Store respectively. It is also interesting to note that Apple Inc. has crossed many industry-defined boundaries to establish an innovation-friendly business ecosystem. The business deals with hardware, software, entertainment, and logistics, and has made significant impacts in these industries. For example, App Store is the largest collection of mobile applications which makes the Apple iPhone even better. Apple iTunes which is an innovative business model provides an interface that is easy to use on which people pay for music they like if they get it at their desired prices. Apple Company has demonstrated, through their terrific innovation management, that product design and user-friendliness are major determinants of success in the modern business environment. Apples Main Competitors Apple deals with many different products. As a result, the company has to compete in several different markets. Each of these markets has other big producers controlling significant market shares. For instance, Microsoft is the major competitor in the market for computer operating systems. Amazon and Microsoft have their own smart tablet and have carved out a significant market that used to be largely dominated by Apple. Samsung remains the biggest Apples competitor in the Smartphone market. Google challenges Apple in different market fronts such as cloud storage where Apple iCloud has to compete with Google Drive. Apples Success Factors Despite the nature of competition that Apple Company face, the company happens to be one of the most successful businesses in the United States and the world in general. So we seek to understand what factors fuel Apples success. Below is a rundown Apple Inc. success factors. 1. Innovative Activities: Apple Inc. is successful because it has been consistent on the issue of innovation. Innovation is one of the strongest cultures of the company. Over the past decade, Apple Inc. launched the following game-changing innovations: The Apple iPhone The Apple iPod The Apple iTunes The App Exchange The App Store Through innovation, Apple has managed to survive for 30 years in a market that is highly competitive and dynamic. 2. Retail Distribution Network: Generally, Apple distributes its products through direct sales, retail stores, online stores, and value added resellers. Apple opened its largest US retail store in Boston to increase its domestic sales. This comprehensive local and international market network is one of the factors that have significantly influenced the success of Apple Inc. 3. Well recognized brand: Apple is one of the most popular brands in the electronics industry. By focusing on customers and product quality, Apple has established itself as a reputable and respectable brand. As a result, it has millions of customers around the world who are loyal to the brand. To some extent, the brand sells the companys products. 4. Advertising Differentiation: Since the company was founded, Apple Inc. has been recognized for its creative approach to advertising. Its advertisements are unique in that they are planned in such a way that they imitate a setup of selling its products to creative people. The most noticeable advertisement campaign include the Super Bowl Commercial of the 1980s, Think Differently in 1990s, and The iPod People in 2000s. Apple Strategic Management At the core of Apples strategic management is the customer. To compete effectively, Apple seeks to understand what the customer wants and responds accordingly. Apple has remained competitive for three decades because it has always maintained an open mind and created designs that meet or exceed their customers expectations. Apple Inc. also embraces innovation and quality as important features of its strategic plan. A couple of years ago, the company reiterated that it would embark on a plan to compete on the basis of quality. Production of high quality and unique products has facilitated the establishment of a reliable brand which now has cult-like following around the world, and this has placed Apple at the top particularly in the Smartphone market. Apple  Business Strategy Apple Inc. relies on Generic Business Strategy (Porters Model) and Intensive Growth Strategy. These strategies directly influence the companys strategies when it comes to marketing and pricing among other areas of business. The Generic Model influences the features that differentiate Apple and its products from competitors. On the other hand, Apple Company uses innovation and product development as its core intensive growth strategy. SWOT Analysis SWOT analysis highlights the key strengths, weaknesses, opportunities and threats that Apple Inc. faces. 1. Strengths A strong brand image Financial strength Market leadership in several products High-profit margin Well-developed supply-chain infrastructure 2. Weaknesses High prices compared to competitors Technical issues to do with product functionality Narrow product range Incompatibility of Apple products with other companies products 3. Opportunities Product diversification Research and development Increasing product compatibility Establishment of strategic partnerships with other companies elsewhere in the world 4. Threats Intensified competition from China, South Korea, and India Loss of the companys innovative potential due to the demise of inspirational founder, Steve Jobs Increasing manufacturing cost How Apple Inc. Changed the World It is apparent that Apple is now one the most profitable companies in the world. However, the company had to make radical changes in the world to get there. For instance, the Macintosh was the first mass-market personal computer to use graphical user interface. This innovation has had a major impact on how the world knows and uses the computer today. For high quality and original essays, sign up and go to write my essay. You can also view our free essay sample. From the foregoing discussion, it is clear that innovation has been core to the success of Apple Inc. Strong brand, a well developed retail distribution infrastructure, and advertising differentiation have also been key success factors for the company. Although the company has a number of weaknesses and faces several threats, the company also has many areas of strength, and the opportunities for growth are numerous. Thus, there is a potential for further growth in the future.

Sunday, February 16, 2020

DISCUSSION QUESTION RESPONSE Essay Example | Topics and Well Written Essays - 250 words - 3

DISCUSSION QUESTION RESPONSE - Essay Example The overdependence on electronic technology makes formal writing an aged proposition. The other good point from your response is the influence on the writing process. I agree with your point that the use of electronics greatly influences the critical th8inking process. For example, I would support your argument by adding that the role of search engines destroys the creative process. This means that students depend too much on the Internet that they miss the essentials of creativity. Academic writing requires that an individual get information through the learning process, meaning that an individual should not rely on information from the Internet and such sources. Despite the heavy criticism of electronic tools and their influence on formal writing, I agree with your point that these tools offer a great source of information. Despite the use of the Internet to spoil reading, its advantage in the availing of information cannot be denied. Therefore, I agree that electronic tools are also good for formal writing, even though the disadvantages far outweigh the advantages. I take a middle stand in this question, so I would like to ask for your absolute opinion, do you think electronic tools are good or bad for formal

Sunday, February 2, 2020

International Relations - Political Science Essay

International Relations - Political Science - Essay Example Globalization can be viewed as both a curse and a cure but in either case, it is inevitable. The concept of a â€Å"shrinking world,† a world wherein travel, trade and communications between countries is becoming easily accessible by all, is luring more and more companies into the worldwide market thanks to significant advances in transportation, communication and a recognition of the success of libertarian marketing systems. It is typically viewed as a necessary and unavoidable key to future world economic development. Others have denounced the process as it seems to increase the current inequalities that exist within and between nations, threatens the employment and living standards of individuals in all countries as talent is pulled from each and low-paying jobs are farmed out to others and prevents the natural social progress with which each of these countries have been involved. Much of the globalization effort is being organized and encouraged by the Western capitalist countries and the big businesses that have ever-increasing power in the political circles, forcing their own ideals, agendas and policies upon developing nations desperate for some help. The reduction of trade restrictions along with the opening of monetary incentives to foreign investments over the last two decades has combined to stimulate economic development. The expansion of free market policies is the economic tool, one already in place and expanding, which is affecting technological advancements and wealth. (Burns, 2006). Because of the increased ability for these larger corporations to move into smaller markets, bringing in their greater resources, greater capital and greater ability to undercut their competitors, smaller businesses are finding it more and more difficult to survive the globalize marketplace. Rather than leading to an increased diversification in the market, as well a s the associated opportunities for employment and